Buongiorno Turns to NeoMedia for Barcode Solution
- Sunday, August 8th, 2010
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NeoMedia Technologies, which specialises in mobile barcode scanning solutions, has struck a deal to supply mobile media firm Buongiorno with mobile barcode capabilities. Under the terms of the agreement, B! Digital, Buongiorno’s mobile marketing and advertising division, will employ NeoMedia’s NeoSphere barcode creation and management system to create and manage mobile barcode campaigns globally, with an initial focus on the N. American and Western European markets.
NeoSphere is a mobile barcode management and infrastructure solution that enables agencies and advertisers to easily develop, launch and manage mobile barcode campaigns. The addition of NeoMedia’s campaign management system to Buongiorno’s portfolio will enable BDigital! clients to rapidly develop and deploy targeted and engaging advertising and marketing campaigns that blend interactivity, excitement, immediacy and measurability.
“NeoMedia and Buongiorno are revolutionising the way in which mobile barcodes can be created, managed and deployed in the mobile advertising and marketing mix,” says NeoMedia CEO, Iain McCready. “The marriage of our solution with Buongiornos mobile marketing know-how and distribution channel is an important step towards boosting adoption globally and providing a consistent and reliable consumer experience.”