Buongiorno!Digital and Comcast International Media (CIMG) have signed an agreement to launch a suite of localised European mobile sites for entertainment and lifestyle brand E! Entertainment Television. E! is currently available to almost 170m cable and satellite subscribers worldwide.

As a complement to the content found on The E! International Network, the launch will bring E! Entertainment’s blend of up-to-the-minute entertainment news, original series, gossip, music and movie reviews to European mobile users. The launch underscores E! Everywhere, a company-wide initiative that aims to make E! content available on all media platforms anytime, anywhere.

As part of the agreement Buongiorno!Digital has developed an iPhone app and and is also creating a mobile internet site for E! Entertainment, localised across four key territories – UK, France, Italy and Germany. Buongiorno!Digital will also serve as the exclusive external mobile advertising sales house, selling inventory in the same territories. All sites will be managed and hosted on the Buongiorno!Digital platform.

“Our goal is to ensure that our audiences can access E! Entertainment’s content on all platforms, wherever they are and whenever they want,” says CIMG executive vice president, Duccio Donati. This agreement further underscores our commitment to implementing E! Everywhere internationally, and enables us to further solidify the E! brand on multiple platforms throughout Europe.”