Burger King has launched its new ‘Foodfillment’ brand platform, sparking the interest of burger enthusiasts across the UK.

Created in partnership with creative agency BHH and Black Sheep Studios, the new platform celebrates the fast food chain’s commitment to providing its customers with more than a quick bite.

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The three adverts, part of the campaign, are all directed by Taso Alexander and will run across TV, OOH, radio and in-store, encapsulating the joy that comes from finishing a meal from the chain.

Burger King UK CMO, Katie Evans, said: “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money. We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”

BBH Executive Creative Director, Felipe Serradourada Guimaraes, added: “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”