BuzzCity Launches Android SDK

Global mobile media firm BuzzCity has launched its software development kit (SDK) for Android, following the recent success of its SDK for BlackBerry. The move will enable Android developers to monetise their apps and games with ads from BuzzCity’s network.
Revenue is earned on a ‘per click’ basis from BuzzCity’s global mobile ad network, which currently serves 4.5bn ads per month.

A key cornerstone of BuzzCity’s business model is to generate revenue by auctioning off mobile inventory to advertisers. The company supports inventory generation by creating its own proprietary mobile media, such as its mobile games portal, Djuzz, which delivers free and freemium games and applications for various platforms, including Android.
BuzzCity notes that currently, billing for Android applications is limited to certain countries, adding that its SDK will enable Android developers to achieve global distribution of their games and applications, while still earning revenue beyond the countries where Android app billing is available.

“Android is well positioned to power a large number and variety of connected devices in the near future,” says BuzzCity CEO, Dr. KF Lai. “It is the only non-proprietary operating system that allows both developers and handset manufacturers to rapidly develop the user interface for new applications – and we believe that this gives it a greater chance of wider commercial adoption.”

Data from BuzzCity’s global advertising network shows that of the top handsets used by consumers (Nokia, Samsung and Sony Ericsson) the latter two manufacturers have at least 11 Android-based handsets.