BuzzCity Launches Branded Games Portal Tool

Mobile media company BuzzCity has launched ‘The Djuzz Catalogue’, a new tool which leverages the thousands of free mobile games available for download on the Djuzz mobile internet site at The Djuzz Catalogue enables partners to create their own branded games portal, tailored for their audience, by syndicating content already available on the Djuzz site, but hosted using their own coporate style.

Djuzz Catalogue partners will have access to more than 5,000 games currently available on Djuzz, but will also have the option of customise the content for their own audience, by geographic area and selection of games. Djuzz content supports 95 per cent of phones in the market, and BuzzCity says that partners can establish themselves as a provider of mobile games in approximately one hour. BuzzCity hosts all Djuzz content so no integration is required by partners. In addition, BuzzCity handles all the backend management, content aggregation and site management, and offers access to real-time comprehensive reports.

“We’re committed to ensuring the widest possible distribution for the games produced by our Djuzz partners and by allowing publishers to syndicate them, we create a wider audience for the games, and at the same time, help publishers create a new revenue stream,” says BuzzCity CEO, KF Lai. “Allowing catalogue partners to choose the games and categories that best match the interests of their audience ensures that we are able to deliver more relevant ads for consumers, and also provides advertisers with the highest possible ROI.”

The Djuzz Catalogue currently has 21 partners across the globe including operators, handset manufacturers, content providers, independent and commercial portals. S. African media owner, The Huge Group, is one of the first partners to have deployed the Djuzz Catalogue to their community of users. The firm’s executive chairman, Anton Potgieter, says: “Our partnership with Djuzz is a true win-win situation. We are able to showcase great free games to our users that they otherwise may not have known about – and our users have received these very positively indeed. The Djuzz catalogue enhances our image with users.”