MASTERCLASSING

BuzzCity Reports 61 Per Cent Growth in Ad Impressions

David Murphy

BuzzCity has released the results of its Global Mobile Advertising Index for Q2 2010, which reveals a growth in impressions of 61 per cent over the previous quarter. The Index tracks activity across BuzzCity’s network of more than 2,500 publishers globally. The findings represent a measure of advertiser demand for mobile internet advertising.

During the quarter, 44 markets each delivered monthly traffic exceeding 10m impressions per month – an increase from 32 markets in Q1. In addition to the large numbers of advertisers in the mobile industry, Q2 also welcomed increased advertiser interest from travel providers such as Malaysia Airlines, and sports brands including Adidas, Puma and S. African firm Homeground, which took advantage of the World Cup to promote its football-related content. TV media and web players such as Google, Yahoo and MSN also increased their mobile advertising campaigns and the auto and banking sectors continued to perform strongly. In addition to the growth in advertiser interest, BuzzCity also experienced a 25 per cent increase in the number of publishers joining its network.

The top 10 most active countries in Q2 2010 were:

  1. Indonesia – 4.4bn impressions
  2. India – 2.2bn
  3. US – 752.4m
  4. S. Africa – 591.3m
  5. Vietnam – 271.1m
  6. Kenya – 234.6m
  7. Canada- 202.2m
  8. UK – 191.1m
  9. Saudi Arabia – 177.3m
  10. Brunei Darussalam – 166m

“We are continually working to develop improvements to our system and the significant growth during Q2 is testament to the work we have done to ensure that our advertising network deliver higher ROI for advertisers and greater relevancy for our publishers partners,” says BuzzCity CEO, KF Lai. “We have also recently launched a range of new technology platforms – Mobilizer, SDK and the Djuzz Catalogue – which we have developed to ensure advertisers can target consumers more accurately and publishers can develop new revenue channels in order to improve and develop mobile content platforms for consumers. In order for mobile advertising to continue to perform strongly, it is important that new media platforms are generated in line with consumer demand – spending time listening to mobile communities will ensure the mobile industry retains relevancy and grows in profitability.”
You can access the full report here.

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