Mobile media firm BuzzCity has launched the beta version of JAMsked (http://m.jamsked.com) a free mobile internet directory of live music events. It provides a complete listing of the latest concerts, tours and one-off performances by bands and musicians. 
BuzzCity says JAMsked will appeal to consumers, advertisers as well as recording artists. The company notes that music has long established opportunities for brands to create identity by associating with the right type of sounds and artists, and that as advertising clutter, technology and social changes make it harder to reach consumers, music continues to be a way for brands to connect with them.

It adds that recording artists are exploring alternative monetization, promotional and distribution models via mobile handsets. As recording artists, particularly independents, rely on live performance for the majority of their income, sharing tour info via a mobile channel is a natural step, the company says. 

The launch of JAMsked supports BuzzCitys strategy of encouraging the development of mobile content, which can then be syndicated to independent and operator sites, so that they can build their audience base. As the content is developed, audience size grows, which in turn attracts more advertisers.

“We know that music is a global language and a content-type that works well on mobile,” says BuzzCity CEO, KF Lai. “As trendsetting music fans continue to grow on mobiles, these ‘tribes’ can be of real value to brands and advertisers. We think that JAMsked will be a valuable and popular addition to BuzzCity’s stable of services.”

JAMsked will offer global listings, but the beta launch is taking a phased approach, beginning with a focus on Indonesia and the Philippines. Partners can sign-up and submit their listings via BuzzCity’s online content management system here. JAMsked can also integrate with feeds from partner sites for faster, automated updates.