Mobile media business BuzzCity has unveiled Mobilizer, which enables publishers to create and monetise a mobile version of their website from an RSS feed. Publishers are able to choose the type of ads that will appear on their mobile website as well as the number of ads and their position. BuzzCity says publishers will immediately start earning mobile display advertising revenue with a payout of up to 65% of total ad revenues.
It is common knowledge that consumer behaviour is shifting. Reading habits evolved from print-based media to web-based media and now mobile media is really coming in to play, says BuzzCity CEO, KF Lai. It is vital that publishers are making their content readily available on the mobile. Many have invested in apps for the iPhone but this will only serve a small section of the market. As consumers increasingly use the mobile Internet to browse and consume media, there is a real opportunity for publishers to create revenue streams. At BuzzCity we have focused on a simple solution that anyone can use. 
 Mobilizer is a free service, with no hosting fees, and free publisher support. In addition, publishers receive a unique QR code to display on their website, newspaper or magazine. Users with a cameraphone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL.