Bynder buys We Adapt SaaS video platform, renames it Video Brand Studio

Digital asset management (DAM) firm Bynder has acquired We Adapt, a SaaS solution to help brands scale their video content creation. With the addition of We Adapt, renamed Video Brand Studio, Bynder said it now offer brands a single platform to scale on-brand content capabilities across print, images, and video.

According to the Interactive Advertising Bureau (IAB) 2019 Video Advertising Spend Report, digital video advertising grew by over 25 per cent in 2019 to $17.8bn (£13.9bn). This, Bynder said, means marketers must find new ways to manage the content demand for a wide range of mediums and distribution methods, including social media, websites, email marketing campaigns, and digital advertising platforms.

The traditional video creative process of crafting videos one by one struggles to meet the new needs for large volumes of related videos with the agility that online channels require. Video Brand Studio aims to alleviate that bottleneck by providing video creation and modification tools to quickly create and update similar videos simultaneously without any editing skills.

Once fully integrated, Video Brand Studio will be available as an optional add-on module alongside Digital Brand Templates and Print Brand Templates. The integrations Video Brand Studio offers with digital advertising platforms like Facebook, YouTube, and Instagram complement Bynder’s other downstream integrations to provide customers an integrated process for content creation, management, and distribution that boosts efficiency and agility. The same advertising platform integrations also give customers greater insights into creative performance through online video campaign performance data.

“We are thrilled to welcome We Adapt, its customers and the entire We Adapt team to the Bynder family,” said Bynder CEO, Bert van der Zwan. “We’re excited to help our customers streamline production and distribution to get even more varied content to market faster so their teams can focus on the high-value creative work.”