Bytemobile, which provides mobile Internet solutions for network operators, has announced a new release of its Web Fidelity Service (WFS) and Media Fidelity Service. Bytemobile says the services optimize the delivery of fast, PC-quality web browsing and video with mobile advertising to all wireless handsets, thereby creating new revenue opportunities for operators while increasing network efficiency and capacity.
The new releases provide made-for-mobile website transparency; optimized web browsing with navigation bar support for Smartphones; expanded web and multimedia adaptation; and new navigational aids and other features for enhanced usability. Bytemobile says the new functionality is a result of (network operator) customer input and mobile consumer research conducted by the company.
With this release, we reaffirm our support of the mobile website developer and user community by preserving the fidelity of not only the open Internet, but also content designed specifically for the mobile device, says Bytemobile Chief Marketing Officer, Adrian Hall. Our goal is to consistently provide the best possible user experience for all content, through all networks, to all devices.
WFS is currently deployed in the networks of several Tier-1 network operators, which are delivering branded mobile Internet services to their subscribers. These include a number of Vodafone operating companies, under an existing global supply agreement between Vodafone Group plc and Bytemobile. Launched in February 2007, WFS recently won a Mobile Content Award for Enriching Search and Discovery from Visiongain Global, a UK  telecoms industry market research firm.
The new release of WFS maintains the integrity of both PC websites and made-for-mobile websites. PC content is transparently adapted and dynamically optimized according to the specific capabilities of each mobile device. Mobile content is served to the device as is, without adaptation, and optimized only to accelerate speed. For off-portal content and optionally for mobile content, WFS provides user-friendly browsing tools,  such as dynamic headers and footers, bookmarks and browsing history, and enables the insertion of mobile advertising without compromising the original web page. All adaptation and optimization options can be configured by the network operator and personalized by the user.
WFS was designed originally to provide a compelling open internet experience on WAP 2 feature phones. Now, the product also enhances web browsing on Smartphones such as the Apple iPhone. A navigation bar enables Smartphone users to personalize their Internet experience across browsers and operators to serve targeted advertising and drive traffic to their branded portals. Content transcoding and optimization are dynamically and transparently adapted as necessary to the specific capabilities of each device, the company says. 
The new release of WFS adapts Adobe Flash images and animations according to device capabilities. This enables operators and content providers to effectively deliver Flash advertisements on handsets, and mobile users to navigate websites that are rich in Flash content.
The new MFS release provides dynamic adaptation and optimization of multimedia content in multiple video and audio formats, including Adobe Flash Media, Microsoft Windows Media and MP3. MFS now supports streaming media downloads in addition to embedded media in all formats. All content is transparently transcoded into a format that is consistent with device capabilities.