Cabelas Launches iPhone, Android Apps

Cabela’s, the hunting, fishing and outdoor gear outfitter, has launched iPhone and Android apps to complement its mobile-optimized website, which launched earlier this year through mCommerce firm, Digby.

The apps feature a barcode and QR code reader that shoppers can use in store to access a more detailed product description, ratings and reviews, and in some instance, product or promotional videos can scan the in-store item’s barcode or QR code from within the Cabela’s branded rich app. Cabela’s says it will also deploy QR codes in its print catalogs to enable consumers to scan the code to see the item or offer and buy it directly from their smartphone instantly.

“We are seeing more and more of our customers pull out their smartphones while in our retail stores to do research and become more educated about our products and services,” says Mark Thompson, director of eCommerce at Cabela’s.

“Through the new Cabela’s iPhone and Android rich app, we are creating a deeper and more engaging relationship with our customers, driving sales, increasing loyalty and learning ways to serve them better.”

The apps also include rich product photographs; detailed product descriptions; customer-submitted product ratings and reviews’ a store locator; access to the Cabela’s CLUB loyalty program; and a complete site search. 

“Cabela’s is strategically leveraging mobile across multiple channels to deliver an exceptional user experience for the mobile web and now, with iPhone and Android rich Apps,” says Digby president and CEO, Dave Sikora. “Our unified mobile platform enables Cabela’s to simply integrate once and deliver these engaging experiences when its customers are at home, when mobile and now specifically in its stores.”