Cable & Wireless Offers Newspaper Ad Placement via Mobile

Cable & Wireless has launched a service for its customers in Panama to enable them to book newspaper advertising using their mobile and pay via carrier billing.

The Clasiguia app enables the company’s mobile customers to place classified adverts in the three major national daily newspapers: Critica, Dia a Dia and Panama America. Users can select the draft of the ad they want to use and decide how long they want to place it for.

Clasiguia will be available on ‘most handsets’, including feature phones.