MASTERCLASSING

Cadbury launches 'For Fingers Big and Small' campaign for Dairy Milk Fingers

David Murphy

Cadbury has launched an integrated brand campaign, ‘For Fingers Big and Small,’ for its Dairy Milk Fingers biscuit brand. The campaign aims to remind families of the multi-generational love for the chocolate biscuits. The creative includes 6-second, 10-second and 30-second films across VOD and YouTube, and will be supported by social, OOH and DOOH. 

The campaign, created by Cadbury’s global agency of record, VCCP London, reminds families that Cadbury Dairy Milk Fingers are the perfect biscuits to share with all generations, through the lens of fingers themselves.

It launches with a 30-second hero film, directed by Neil Gorringe, capturing a day in the life of a busy multi-generational family. The film follows fingers tying shoelaces, tapping out emails, playing the piano and more, before the family comes together over their love of Cadbury Dairy Milk Fingers at the end of the day. The creative draws to a close with a little boy sharing half of his Finger with his mum.

“Cadbury Dairy Milk Fingers are the much loved chocolate biscuits that are made to be shared,” said Phil Warfield, Marketing Manager at Cadbury Biscuits. “We’re on a mission to remind families across the UK and Ireland that they’re a fun treat to be enjoyed by all. At the heart of this campaign is family, and it’s been a joy to see this brought to life through the fun of fingers, live from the hustle and bustle of a family home.”

The campaign will run in the UK from today across VOD, OLV (YouTube), and Social (Facebook, Instagram, Twitter and Pinterest). All media has been planned and executed by Carat.