Caffè Nero launches in-app Easter egg hunt

Tyrone Stewart

Caffe Nero Easter egg huntCaffè Nero has teamed up with the Victoria and Albert (V&A) Museum to launch its second consecutive Alice in Wonderland-themed Easter Egg Hunt via its Yoyo-powered app.

Until 21 April, customers who purchase coffee through the Caffè Nero app will have the chance to tap or shake their phone to find one of six prize-giving eggs. Prizes include free coffee for a month for 14 winners, 1000s of bonus Caffè Nero loyalty stamps, and free vouchers for a variety of Caffè Nero products.

Each of the eggs has been created in collaboration with the V&A, inspired by an Alice in Wonderland illustration by C.F.A Voysey.

Last year’s campaign saw more than 300,000 Easter eggs open by customers, while over 100,000 new users downloaded the app, according to Caffè Nero and Yoyo.

Caffè Nero launched its payment and loyalty app back in April 2017 – at which point the company’s head of marketing, Marcus Denison-Smith, spoke to us about the thinking behind the app and using it to build better relationships with customers.