Danish mobile telco Call me has selected Portrait Software’s Portrait Campaign Manager (PCM) solution to enhance its customer loyalty programme and improve return on investment from email and SMS campaigns.

Call me has been using PCM for all email-driven campaigns since the start of May and plans to deploy PCM across SMS-based campaigns in the near future as part of a drive to reduce customer churn.

“Call me’s business is 99 per cent online and with churn rates particularly high in Denmark, it is critical that we make every interaction with our customers count,” says Call me business development manager, Heidi Mejlby Hem. “Having seen the benefits that our sister company, Chess Communications, has experienced since adopting Portrait Campaign Manager, we were keen to learn from their experiences and develop our own success.

“PCM has proven to be easy to use and initial campaigns have demonstrated clear, tangible results. Furthermore, support from the Portrait team throughout the installation has been exceptional, giving us peace of mind that any issues would be quickly addressed.”

Kieran Kilmartin, group marketing director at Portrait Software, adds: “The mobile market in Denmark is highly competitive, with sophisticated customers increasingly demanding more from their mobile operators. Through PCM’s interface, Call me can create intelligent customer dialogues, and its preference management capabilities ensure that messages are relevant and timely.”