Calling 08 Numbers from Mobiles Puts 81 Per Cent Off a Brand
- Monday, June 18th, 2012
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81 per cent of consumers have had their perception of a brand damaged as a result of calling an 08 number from their mobile, according to research from Orca Digital.
90 per cent of consumers want more transparency about the cost of calling 08 numbers from a mobile, which can be as high as 40p per minute. A lack of transparency has led to 49 per cent of consumers having suffered ‘bill shock’ as a result of calling an 08 number from their mobile.
“This data suggests that marketing departments are not taking enough interest in the customer contact experience, to the detriment of their brands,” says Stephen George, commercial director at Orca Digital. “As well as damaging their relationships with existing customers, 08 numbers are likely to be a deterrent to prospective customers.” 
Orca Digital points to the use of voice shortcodes, such as those used by the BBC for voting on The Voice, as a preferable option for brands going forward.
