Cambridge Wireless Warns Over Cloud Apps

Cambridge Wireless has warned that current mobile broadband suppliers wont be able to cope with the rapid growth in cloud-based services. 

The company says that Apples new iCloud service, along with cloud services from Amazon and Google, reflects the growing trend to store media and other content online and make it available to users across all of their connected devices. However, cloud-based services will put more strain on already struggling wireless networks.

Ahead of Cambridge Wirelesss Future of Wireless International Conference, which takes place June 27-28 at St Johns College, Cambridge, the company is warning that offloading data use to wi-fi wherever possible might not be sufficient to cope with the problem. 

“While key industry players plan to mitigate the problem by ensuring that the most data-intensive activities are done over wi-fi instead of a carriers wireless network, people will still want to access and download their video, music, photos and apps wherever they are,” says Peter Whale, a board member of Cambridge Wireless and director of product management for Qualcomm. “It is clear that there needs to be a step change in how the industry responds to significant growth in data usage, but there is no silver bullet – the solution will be a combination of approaches including the roll-out of new technologies such as multicarrier HSPA+, LTE and Femtocells; new spectrum allocation, off-load onto wi-fi; along with the more efficient design of mobile apps and scheduling bulk data downloads during off-peak periods.”

The Future of Wireless Conference will host speakers from Qualcomm, BBC, Broadcom, Deutsche Telekom, Huawei, Iridium, Nokia, Microsoft, Ofcom, Reliance and Three. 

“The Future of Wireless International Conference this year is very timely and puts the spotlight on one of the biggest challenges and opportunities facing the wireless industry,” says Dr Soraya Jones, CEO at Cambridge Wireless. “Everyone in the wireless value chain has a part to play in shaping the new mobile ecosystem that will overcome the increasing stress being placed on our wireless networks while delivering an enhanced experience at a cost that users are prepared to pay.”