Voice and text messaging broadcaster Relay Station has revealed that its flagship voice broadcasting service has been selected by Camden Corporate Fleet Services to push sales of new March registration cars. According to Relay Station, Camden Corporates decision to pilot voice message broadcasting to sell new vehicles is driven by poor results from print advertising.
Camden Corporates new digital campaign breaks this evening. 5,000 customers will receive a personalised voice message and a call to action on their mobiles or landlines. The message invites them to call Camden dealerships that are involved in the promotion and take advantage of deals of up to 4,000 off showroom prices on new March registration models.
Camden Corporate Fleet Services has outlets in Leighton Buzzard, Islip, Corby and Livingston. Its one of Britains largest fleet service providers. Following the acquisition of Inchcape Automotive in June 2007, it supplies over 100,000 new vehicles and services each year to some of Britains best known fleet customers, including vehicle manufacturers, daily rental companies, contract hire and leasing businesses major outright purchase fleets and bodyshops.
Its the retail arm of Camden Corporate Fleet Services that has chosen to pilot Relay Stations voice broadcasting service at four of its seven franchised retail dealerships. Those taking part are Renault and Nissan in Dunstable, Ford in Leighton Buzzard, and Vauxhall in Aylesbury. If the trial is successful, it could see the Renault and Nissan businesses in Northampton and the Renault and CarStore sites in Milton Keynes also utilising the service.
There is little doubt that digital media will overtake traditional means of advertising for businesses such as Camden Corporate to reach and engage with customers and we believe Relay Stations personalised voice message broadcasting service could become campaign nirvana for us, says Camden Corporate Retail Marketing Manager, Gavin Cook.