Camerjam to Stage M-Football Event

Conference and events company Camerjam, in partnership with conference producer Peter Giblin, is staging a one-day Camerjam M-Football Conference at the Emirates Stadium in London on 21 January 2010. The event will bring together brands who are active in mobile and those who are seeking to evolve their digital strategy onto mobile. Camerjam aims to put the brands together with stakeholders from the entire mobile ecosystem, so that, through an array of conference formats and networking opportunities, they can through future mobile strategies, learn from each other and create business deals that will take advantage of the FIFA World Cup, which takes place in S. Africa next summer.
Camerjam says the World Cup presents a huge opportunity for brands to use mobile, and its views are backed by others. comScore analyst Alistair Hill predicts that mobile media usage will increase by 25% compared with the same time last year, during the event. And Sean Pashley, CCO of South African mobile agency Starfish, says:
The opportunities are mammoth: from World Cup SIM cards pre-loaded with content, to advergames, instant messaging applications, tourism services such as location-based and translation services, entertainment services (telling people) whats on, where and branded content.
The 2010 FIFA World Cup South Africa presents the mobile industry with a unique opportunity, says Camerjam Founder, James Cameron. South Africans are extremely mobile-savvy, and some of the most innovative mobile campaigns – such as Vodacom's 'Please-Call-Me (campaign) – to date have come from this region. Whether it be via messaging, branded utility or by simply building a mobile web presence, brands must take advantage of the spike in mobile usage that will occur during the World Cup.