EMMAs

Campaign Monitor acquires Sailthru and Liveclicker as it expands into enterprise email

Tyrone Stewart

Campaign MonitorCM Group, the new corporate name for companies such as Campaign Monitor, Delivra, and Emma, has acquired marketing automation platform Sailthru and personalised email marketing firm Liveclicker. The terms of the deals have not been disclosed.

With the acquisitions, the CM Group will add almost $60m in revenue and 540 new customers, including Bloomberg, Samsung, Dr  Martens, Arsenal, Marks & Spencer, and Fashion Nova, according to the company. In addition, the Group now has over 500 employees and more than 300,000 customers around the world.

“The CM Group vision is to be the most respected, fastest growing family of marketing technology companies in the world,” said Wellford Dillard, CEO of CM Group. “Sailthru and Liveclicker are extraordinary technologies capable of solving important marketing problems, and we will be making additional investments in the businesses to further accelerate their growth. Every company in the CM Group has best-in-class customer retention rates, which is a testament to CM Group’s excellent customer experience and our ability to be a strategic partner. Bringing these brands together makes it possible for us to provide marketers with the ideal solution for their needs as they navigate the complex and rapidly changing environments in which they operate.”