Can you run a marketing campaign through your smartphone?

Bernadine Racoma, Content Manager at, looks at the feasibility of executing a marketing campaign via your phone.

You can monitor your business through your smartphone. It is possible to conduct financial transactions online also through a mobile phone. There are many things business people can do with modern web-enabled devices. Question: Can you launch and track a marketing campaign using only your six-inch-screened device?

The answer is yes. With the advancements in modern technology, it is not only possible to do things online. You can also do various critical tasks on mobile.

Mobile marketing apps
Businesses can leverage mobile apps to boost revenues and also use them for marketing. There are apps that provide a convenient way to launch and monitor various promotional campaigns. It is not even necessary to get an app that has to be installed to a device. There are web-based apps that feature mobile user interfaces, which can be accessed through a mobile browser.

The term mobile marketing application does not necessarily mean full-featured marketing software like Marketo and Vocus. You can conduct online marketing using mobile devices that perform specific tasks.

The app Mention, for example, lets you keep track of mentions of your brand or product on social media and websites. It lets you take advantage of social networks for your promotional efforts. You can also try the best CRM software you can find to establish and manage customer relationships, which is an essential part of marketing or promotional campaigns. These software most likely have versions optimized for mobile devices.

You can also use MailChimp and HubSpot for email marketing. When it comes to lead conversion, there are tools like Optimove and SalesForce to make the job more efficient. Engagement with potential and prospective customers is also possible on mobile through apps like LocalVox.

The use of multiple apps, however, can be tricky on mobile devices. It will not be as easy as working on a desktop or laptop computer. You need to learn how to maintain your focus as you organize your tasks mentally. However, there is no question that it is possible to undertake a marketing campaign with a smartphone.

How to do it efficiently
As mentioned, doing marketing with multiple mobile apps and using a device with a limited display size can be challenging. As such, you need to look for a reliable and suitable device. Preferably, the gadget you use should support multitasking. It should also have enough memory and processing power to continue running smoothly for several hours.

You can use post-it notes to help you organize the things you plan to do. You can also use multiple smartphones to run different mobile marketing applications. Moreover, it’s important to make sure that you choose the best mobile marketing apps for the job. Avoid run-of-the-mill solutions that are short in features and reliability.

Running a marketing campaign using a mobile phone is far from ideal. It can be restrictive and not everyone can get accustomed to the setup. However, there are instances when it becomes inevitable to rely on a mobile phone to monitor business activities.