Candy Crush Saga and Jonas Brothers team up to drop exclusive tracks in the mobile game 24-hours before The Album release
- Tuesday, May 9th, 2023
- Share this article:
Casual match-three game, Candy Crush Saga, has teamed up with GRAMMY-nominated trio, Jonas Brothers, for the games upcoming Music Season. Jonas Brothers are heading to the Candy Kingdom for an in-game takeover where players can interact with the ‘Candified’ stars and stream exclusive music in-game, before listening to it anywhere else.
On 11 May, Candy Crush Saga will have exclusive 24-hour access to key tracks from the Brothers’ latest release, ‘The Album’, ahead of any streaming platform. Players can stream exclusive video content of Jonas Brothers performing unreleased tracks, Summer Baby’ and ‘Sail Away’, captured during the recent sold out Royal Albert Hall gig in London, England until 18 May.
Fans will also be given access to a never-before-heard Candy Crush remix of Jonas Brothers hit single, ‘Waffle House’. The album track has been mixed with the iconic music and sounds from Candy Crush Saga and can be heard within the game from 11 May.
Kicking off the games Music Season, from May 8 – 28, players will see Jonas Brothers transformed into ‘Candified’ characters for the ‘ in-game takeover. During this period, players will tour the Candy Kingdom with Jonas Brothers in the Music Tour Bus, where they will take on a series of events and challenges as they collect guitar candies to win in-game rewards.
To reveal the ‘ collaboration, Jonas Brothers star in a new, light-hearted short film created in partnership with Candy Crush Saga, which sees the superstars get real about honing their craft, dedication, and ambition, not just when it comes to their approach to music, but also how they approach playing Candy Crush Saga too. Whether chilling out or preparing to make magic in the recording studio – the brothers waste no time striving for sweet victory as they level up their game.
“The Candy Kingdom is completely starstruck, and were thrilled to welcome Kevin, Joe and Nick to the vibrant world of Candy Crush Saga,” said Fernanda Romano, Chief Marketing Officer at King, makers of the Candy Crush franchise. “As we celebrate King turning 20 this year, and continue to drive the Candy Crush franchise forward, were excited to create a space for curated music experiences and exclusive content, as well as provide our players worldwide with new immersive ways to play and engage with the game.”