Premium canned wine start up HUN is launching an influencer campaign to promote it’s UK launch in 488 Tesco stores from 25 May. The #HUNdredSociety campaign, created by The Fifth Agency, will see a series of influencers play their part in delivering HUN to the first hundred people.

It will consist of 10 influencers, drawn from a range of subcultures, including drag, illustration, girl bosses, body empowerment and veganism, who will engage their community through a niche topic that resonates with their following. Each influencer will run a personalised competition, giving their followers the chance to show-off their own ‘HUNness’ for a chance to win, joining the brand ethic of celebrating unique personalities.

Content will roll out from Friday 22 May 2020, with content creators announcing their winners 24 hours later.

“The Fifth came with a great pitch to help us launch HUN’s canned wine business into the marketplace,” said HUN director Mark Woollward. “With their diverse range of influencer talent and the HUNdred society concept, we were very pleased to sign with them to execute on our influencer campaign.”