Canon has launched a series of videos to promote its upcoming exhibition, ‘World Unseen’, which showcases accessible photography.

In partnership with creative agency VML and the Royal National Institute of Blind People (RNIB), the new exhibition will be held at Somerset House, London between 5-7 April 2024 and invites visitors – blind, partially sighted and sighted – to experience photography in a “new, accessible and immersive way”.

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The series features individual films on the camera company’s website, which delves into the personal stories of British disability activist, Lucy Edwards, and Menna Fitzpatrick MBE, Britain’s most decorated Winter Paralympian.

The series of films will also be promoted via social teasers across Meta and other social channels to build anticipation for the event.

Canon EMEA, Brand and Sponsorship Senior Manager, Pete Morris, said: “Photography is an incredibly powerful medium that can push the imagination and we want this experience to be accessible to everyone. This exhibition was created with blind and partially sighted people in mind to share imagery and the stories behind them in an entirely new way.

“With Canon’s elevated print technology, we hope all visitors will feel a deeper connection to the emotions and stories that imaging can bring to life.”

RNIB Inclusive Design Ambassador, Dave Williams, added: “The World Unseen exhibition opens up the world of photography and enables more blind and partially sighted people to experience the emotive stories, and physical touch, of these iconic images.

“As a braille user, it’s fantastic to be working with Canon to raise awareness of the possibilities of textured print and to see in action how technology can make art more accessible for people with sight loss.”