Canva brings more social media features to its platform

Tyrone Stewart

Online design company Canva has added a range of social media features to its platform, making it easier for users to bring their content to their friends, followers, and fans.

From today (2 September), Canva Pro subscribers and over 60,000 non-profit organisations – as part of Canva’s non-profit program – will have access to a content planner to schedule their social media content directly from the Canva Editor, which features a library of social media templates and a ‘Magic Resize’ feature to automatically optimise designs to different social platforms.

The content planner currently supports Facebook pages and groups, Twitter, LinkedIn, Slack, Pinterest, Weibo, and Tumblr, with more platforms promised soon.

“There has never been a more critical time for sharing messages on social media, particularly amid the ongoing pandemic as small businesses work to keep their customers informed, millions of people look to kickstart their own side-hustle and community groups work to stay connected despite being apart. While these product updates will add even more value to Canva’s growing repertoire of marketing capabilities, we hope they’ll also go a long way in keeping people connected, creative, and together,” said David Burson, Head of Canva Pro.

Canva has also launched templates and publishing options for both TikTok and Instagram Reels, providing even more ways for creators to reach people on social media.

“The emergence of these new social networking platforms presents a unique opportunity for content creators to engage with new audiences in ways that weren’t previously possible. We’re thrilled to be rolling out these new templates and publishing options as we double down on our mission of empowering our community to design anything and publish anywhere,” added Burson.