Car Finance Firm Turns To Text

ACF Car Finance has selected mobile messaging firm Txtlocal’s SMS platform to target potential customers with a UK-wide SMS messaging campaign in response to sales enquiries.

ACF Car Finance specialises in providing quality used cars and arranging financial solutions for credit-impaired customers. The company operates a Chester-based call centre, and has a network of seven used-car showrooms throughout England, so good communications are of paramount importance. Part of the SMS system operates through Txtlocal’s API (Application Programming Interface),which allows messages to be sent directly to customers’ phones following an enquiry.

“Using the SMS messaging service from Txtlocal to encourage customers to contact us has not only saved us time and money, but it has improved functionality and given us greater flexibility,” says Lorna Rossi, ACF ‘s head of business acquisition. “A simple text message sent to anybody who has enquired about our service shows that we care about getting them the right deal.”

Txtlocal managing director Darren Daws notes that the company has a proven track record of significantly increasing ROI in the finance industry. “SMS gives a campaign the added power to communicate with targeted customers and build on relationships through opt-in marketing using permission and trust,” says Daws. “Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted; we have seen this work in every business sector.”