Car Site Turns To ImpulsePay for Mobile Payments, a website dedicated to the buying and selling of vehicles and vehicle parts, has launched a new mobile purchasing option for people who wish to list their car for sale on the site. Using ImpulsePay’s mobile purchasing solution, mobile users can create an ad, with payment being taken from their mobile phone bill or, for non-contract users, their available credit.

The ImpulsePay solution uses Payforit and means that BeeBeep.Tv’s advertisers no longer have to enter credit card details, or be registered for services such as PayPal. Instead, they can click on the ‘Pay by Mobile’ button to have the £5 charge for five weeks advertising (£1 per week) taken from their mobile phone bill.

“We want to give our users the best possible service and value for money. Yet many of them don’t have or don’t want to use credit cards for this kind of transaction,” says  co-founder, Gary Connolly. “By using ImpulsePay, we are offering our users an easy-to-use, fast and secure mobile solution. They don’t have to reveal personal card details and the ad is live once the simple three-step process has been completed. We think that mobile is a perfect payment solution, and we will be extending our use of it with new services and offers for our mobile payment customers.”

ImpulsePay provides a mobile purchasing solution all online content owners or service providers, using Payforit, the service that is backed by all the UK’s mobile operators. Consumers use the service online with a simple 3-step process. This involves entering their mobile number online, receiving an SMS containing a PIN code and then entering that code online. The revenue split is “similar” to the 70:30 model operated by Apple’s App Store (70 per cent to the vendor, 30 per cent to ImpulsePay).