CardMobili Launches Dutch Mobile Loyalty Schemes
- Wednesday, November 2nd, 2011
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Cards Unlimited makes and mails real-world loyalty cards, and has partnered with CardMobili to launch mobile phone versions of its offerings.
The new versions of CardMobilis smartphone apps see Cards Unlimiteds loyalty cards translated into Dutch, and are available for iOS, Android and WP7 smartphones.
“Our partnership with CardMobili began this summer, and it has rapidly strengthened our position as a leading innovator in the Dutch personalised-card market,” says Cards Unlimiteds Patrick can Etten. “Our customers, including brands such as M&S Mode and Makro Netherlands, are enthusiastic about offering smartphone-based loyalty and promotion schemes, to take full advantage of the ever-expanding smartphone user base in Holland. Consumers expect their smartphones to be universal, multi-purpose devices, with the ability to handle loyalty and coupon-discount transactions to the same level of sophistication as other tasks.”
Cards Unlimited is continuing to offer traditional physical plastic cards for customers that prefer that route, while at the same time deploying CardMobilis solutions to develop the cards-on-your-mobile market.
Helena Leite, CEO of CardMobili, says: “Cards Unlimited is integrating the concept of mobile loyalty very successfully with its long-established customer base for physical cards. The ability of our cloud-based services to handle promotional coupon transactions, irrespective of whether or not they are tied to a particular loyalty scheme, enables offer-coupons to be delivered to a consumer on a purely location basis. This is widening the scope of the services that can be offered via our development partners such as Cards Unlimited, and brings us a step closer to implementing the digital wallet.”