Mobile phone retailer Carphone Warehouse (CPW) is extending its use the Mobile Money Network’s (MMN) Simply Tap instant mobile checkout functionality and will be rolling it out to customers in a number of ways. Up until now, CPW has been using Simple Tap on its eCommerce site, but the retailer is now extending its use to its mobile site, and in store.

Simply Tap buttons on the CPW mCommerce site, designed by Usablenet, will enable CPW customers to drop products straight into the instant mobile checkout at the push of a button, and make a purchase instantly. In store, posters will feature new Apple accessories and shoppers will be able to scan the related QR code through the Simply Tap app and buy the product. The posters will allow shoppers to instantly buy these products in CPW’s top 100 stores and have them delivered to their home address, regardless of whether they are in stock at the store.

At the end of this month, MMN will also be releasing a CPW-branded instant mobile checkout app for iPhone and Android, powered by Simply Tap. This will signal the launch of a new initiative that will see the Simply Tap instant mobile checkout capabilities integrated into retailer, bank and media owner own-branded apps.

“As a retailer, we need to embrace new technology and understand the new ways that our customers are choosing to shop,” says Carphone Warehouse CEO, Andrew Harrison. “Our customer base is obviously mobile-savvy and used to apps – we need to allow them to buy from us the way they want to. Access to products regardless of stock in-store, buying on the move through the mobile device and using their mobile to make it easier to check out online are all key. MMN’s technology allows us to realise our multi-channel potential and improve sales conversion in all our channels.”