Carphone Warehouse, On Your Carphone

Mobile phone retailer Carphone Warehouse has launched a transactional mobile site. The company has had a mobile-optimised site since November 2010, but hasnt previously offered mCommerce options. Powered by Usablenet, the HTML5-based site enables customers to browse products and tariffs, make purchases, and even complete credit checks.

“Over 15 per cent of our desktop site traffic had been coming from mobile users, so we recognised the need to deliver an optimised experience for these customers” says Victoria Self, Carphone Warehouse director of eCommerce.”Within the first couple days of going live, we saw a major spike in traffic and achieved a conversion rate of nearly half of our desktop rate – a great achievement. We were thrilled and will continue enhancing the site to deliver the best mobile experience to our customers.”