Carrier IQ,  which delivers Mobile Service Intelligence solutions for mobile network operators carriers and equipment vendors, has completed a significant new round of funding, raising $20 million (13.7 million) and also attracting key strategic investors, including Intel Capital and Presidio Ventures.
The funds will be used to help Carrier IQ to strengthen its geographical reach in both Europe and Asia Pacific. It will also help the company develop new products within its IQ Insight application suite. These products are based on Carrier IQs Mobile Service Intelligence Platform MSIP to deliver actionable intelligence, tailored to specific business areas, such as the new data card analyzer product announced in the second half of 2008. The company also expects to confirm partnership agreements to embed the companys software in more handsets and networks in 2009. The companys software already sits on some 35 million mobile handsets worldwide.
Carrier IQ provides both mobile network operators and handset manufacturers with vital information on mobile voice and data service performance as delivered to each end user, and the overall customer experience. Carrier IQ software, which consists of embedded software on mobile devices and server-side analytics applications, gives mobile operators and device OEMs detailed insight into a wide range of performance and usage characteristics of mobile services and devices. These include both network-facing services such as core voice and data offerings, as well as non-network-facing capabilities such as music players, cameras and other side-loaded media, in order to assist with product and service development and roll-out.
By providing much more detail to operators and handset companies about their customers actual user experiences, we can help the operators and handset companies improve their overall product and service offerings, says Carrier IQ CEO, Mark Quinlivan. In these challenging economic times, it will become increasingly critical for handset companies and operators alike to make precise investment decisions on rolling out new user services and features. The more you know about your customers needs, the more able you are to retain these customers and grow their usage by delivering high quality targeted services.”