The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced details of the Mobile TV CXO Summit to be staged at the Hong Kong Cyberport on 7 May for CASBAA members and selected partners. This years Summit is organized in association with the worldwide Mobile Entertainment Forum (MEF).
The Invitation Only CASBAA/MEF Mobile TV CXO Summit 2009 will gather some 40 carriers, broadcasters, content providers, ad agencies, clients and technology solution providers to hammer out the optimum Mobile TV business model.
Issues to be discussed during the Summit include: Monetizing mobile – FTA vs Subs vs PPV vs Sponsor vs Advertising; Building data traffic; Who owns the consumer? and Broadcast vs Unicast vs Podcast – Winners/losers?.
The Summit will open with a networking lunch, followed by four closely moderated group sessions and a summary meeting concluded with a sponsored cocktail reception. Participants will be divided into groups of 10, with moderators creating an intimate mobile entertainment think-tank.
Consuming content over Mobile TV devices of all kinds is an irreversible trend. Even so, the business models are still evolving across Asia and around the world, says CASBAA CEO, Simon Twiston Davies. In todays business climate, both CASBAA and MEF believe its more important than ever to review the optimum business model for Mobile TV services from the perspective of the content owners, carriers, technology solution providers and agencies. Mobile TV should be a win-win for all parties.