The Current Account Switch Service (CASS) has launched a new campaign emphasising surprises are the last thing anyone wants when it comes to banking.

Created in collaboration with the creative agency House 337, the campaign introduces the service’s new ‘Avoid Unwanted Surprises’ brand platform, marking a shift from the successful ‘Maybe it’s Time to Switch’ branding introduced in 2023.

The campaign will roll out across TV, cinema, YouTube, out-of-home, radio, press, and social media, supported by a diverse range of materials tailored to each platform.

“Switching doesn’t have to be scary, we’re here to show that with CASS, it’s a guaranteed smooth experience—no stress, no surprises. Our new campaign reflects the universal truth that life’s surprises are best kept out of your banking,” said Anthea Hughes, CASS marketing business partner.

Ross Newton, creative director at House 337, added: “Everyone knows the pain of a bad date, the gut-churning realisation you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch.

“Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”