The June 2018 print edition of Mobile Marketing is available to read online now. In it, you’ll find an interview with HotelTonight CMO Ray Elias, in which he talks about the ultra-competitive OTA (Online Travel Agent) market, and the benefits of a mobile-first approach.
We also look back at what has been a rocky start to the year for the digital advertising business, and look forward to the likely impact of 5G for brands looking to engage with consumers on mobile. And in our Brand Strategy piece, Marci McCue, marketing and communications officer at Flipboard, explains the content curation platform’s approach to mobile.
In our cover interview, Steve Wadsworth, CEO of Tapjoy, outlines the benefits on in-app rewarded video advertising, and questions why more brands continue to ignore it. We also hear from Weve on transparency in the post-GDPR era; from Teavaro on Customer Data Platforms; from Fyber on the in-app advertising opportunity; from Urban Airship on the power of marketing orchestration; from Outsystems on the challenge of digital transformation; and from Sharethrough on building consumer trust.
To close off the issue, Andreas Naumann, fraud specialist at Adjust, considers the threat posed by SDK spoofing.
You can read all this great content here.