Catch Up on Our Twitter Interview with Forrester

Yesterday, we held our final live Twitter interview in advance of tomorrows Mobile Marketing Live event.

This time round, it was the turn of Christine Overby, vice president and practice leader at Forrester Research, explaining what shell be talking about at the event – namely, the Mobile Mind Shift Index, which helps brands determine the extent to which their customers are, in Forresters own words, “perpetually connected”, and how they can best serve their needs. 

 In case you missed it, theres a Storify archive of the interview below. You can catch Forresters presentation at 11:20am in Stream One. If you cant make it, keep your eyes to the site and #MMLiveGlobal hashtag on Twitter.