Catch Up with Our Video Reports from MWC
- Wednesday, March 12th, 2014
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Over the past couple of weeks, weve been posting the video interviews we filmed out in Barcelona during MWC. In case you missed any, weve embedded all five interviews – plus the highlights from our Mobile Marketing Mixer party – for your viewing pleasure.
Reaching Generation C
Amobee president Mark Strecker explains why no brand hoping to reach the modern consumer can afford to ignore mobile advertising.
App-vantage
Ad4Screen chief innovation officer Patrick Mareuil talks app discoverability and re-engagement.
Bridging The Gap
Tyntec VP, product management, Giovanni Benini explains how the company is bringing together telcos and OTT players.
Going Native
InMobi VP, global marketing, Shrikant Latkar talks about the ad network’s launch of native ads.
Talking Shop
Capito Systems CEO Tony Ballardie, winner of this year’s Barca Starta competition, talks us through the company’s voice commerce platform.
Mobile Marketing Mixer 2014 Highlights
The best bits from this years Mobile Marketing Mixer party in Barcelona, sponsored by MobPartner.