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Advertising

Ebay partners with Oti Mabuse for new campaign

eBay has partnered with Strictly dancer Oti Mabuse to introduce a spring-cleaning challenge. Named ‘List to £1K’, the initiative urges people in the UK to break down their spring cleaning

Advertising

Twix debuts ‘Two is More Than One’ campaign

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million)

Advertising

B&Q teams up with Leo Burnett for spring DIY campaign

B&Q has teamed up with Leo Burnett to unveil its new integrated campaign, ‘Prices Nailed,’ which aims to spotlight the retailer’s commitment to providing consistently low prices on a wide

Advertising

Mentos and Fortnite join forces for explosive new Fizzooka experience

Mentos has teamed up with Fortnite Creative to reimagine the popular backyard science experiment where placing a mint sweet into a bottle of cola creates a homemade rocket launcher. Developed

Advertising

Matalan’s new campaign celebrates the chaos of family life

Matalan is kicking off its 2025 spring campaign by embracing the chaotic yet memorable moments of family life. The new campaign, created in collaboration with McCann Manchester, focuses on the

Advertising

Time Out named official media partner for Pride in London 2025

Time Out has been named an official media partner for Pride in London 2025. The publication will back the event with digital content featured on its website, timeout.com, and across

Advertising

Duracell uses ‘bitter truths’ to promote battery safety

Duracell has highlighted “bitter truths” in a new out-of-home campaign that features its innovative safety feature, coating its lithium coin batteries with a distasteful substance to prevent children from swallowing

Advertising

David Beckham stars in EA SPORTS FC’s Sweet 16 celebration

David Beckham joins the celebration in a thrilling new digital campaign from After Party Studios, created for EA SPORTS FC in partnership with COPA90. The content marks the 16th anniversary

Advertising

Wilkinson Sword Intuition teams up for 2025 Women’s Rugby World Cup

Wilkinson Sword Intuition has secured a partnership to become the official sponsor of the 2025 Women’s Rugby World Cup in England. Taking place from 22 August to 27 September, with

Advertising

Mobile & App Masterclass in Amsterdam to highlight future of user engagement

The mobile and app industry is evolving faster than ever, with technological advancements that are shifting user behaviour, and redefining how businesses engage with their audiences. At the Mobile &

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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