Member Content AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU

AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU

AVOW, a global app growth marketing company specialising in Mobile OEM inventory, is thrilled to announce a significant European partnership with Samsung. With this strategic collaboration, AVOW will be a


Cannes 2024: Reddit revamps Conversation Ads

Reddit has updated its Conversation Ads at this year’s Cannes Lions. As a result, the social media giant has embedded its ads within discussion threads to captivate users during peak


WATCH: EE tackles online hate in new Euros campaign

EE has launched a multi-million-pound campaign highlighting all forms of online and offline hate. The campaign, which debuted during Friday’s [14 June 2024] England vs. Scotland match, showcases how fans


Disney expands CTV strategy with ‘advergaming’ launch

Disney has expanded its connected TV (CTV) strategy with the launch of new ad formats that incorporate games and shoppable features. In partnership with AI company Kerv, its expanded range


Spotify launches new in-house agency, Creative Lab

Spotify has launched a new in-house creative agency, Creative Lab. According to the streaming giant, the move has been launched to collaborate with brands and agencies, driving creativity and enabling


Madhive acquires omnichannel ad sales firm Frequence

Technology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed, the partnership will combine


Spotify encourages Gen Z to vote in General Election in new campaign

Spotify has launched a new three-week campaign to encourage Gen Zs to vote in the upcoming UK General Election, on 4 July. As part of the campaign, the streaming giant


In Pictures: Spotify launches largest global marketing campaign of 2024

Spotify has launched its biggest global marketing campaign since its 2023 Spotify Wrapped. The new campaign,“ My Spotify”, celebrates its millions of listeners and all of the ways they listen


WATCH: Revolut enlists Munya Chawawa to launch latest ad

Revolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing more than one character, like


WATCH: Pinterest unveils 2024 brand campaign

Pinterest has launched the latest instalment of its integrated global campaign. According to the social media giant, the new spot showcases how the platform combines diverse ideas to create a

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