Advertising

Spotify launches new in-house agency, Creative Lab

Spotify has launched a new in-house creative agency, Creative Lab. According to the streaming giant, the move has been launched to collaborate with brands and agencies, driving creativity and enabling

Advertising

Madhive acquires omnichannel ad sales firm Frequence

Technology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed, the partnership will combine

Advertising

Spotify encourages Gen Z to vote in General Election in new campaign

Spotify has launched a new three-week campaign to encourage Gen Zs to vote in the upcoming UK General Election, on 4 July. As part of the campaign, the streaming giant

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In Pictures: Spotify launches largest global marketing campaign of 2024

Spotify has launched its biggest global marketing campaign since its 2023 Spotify Wrapped. The new campaign,“ My Spotify”, celebrates its millions of listeners and all of the ways they listen

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WATCH: Revolut enlists Munya Chawawa to launch latest ad

Revolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing more than one character, like

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WATCH: Pinterest unveils 2024 brand campaign

Pinterest has launched the latest instalment of its integrated global campaign. According to the social media giant, the new spot showcases how the platform combines diverse ideas to create a

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Samsung launches influencer-full ‘First Flips’ campaign

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new ‘First Flips’ campaign. The new campaign, which aims to encourage more people to try skateboarding

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Data: Apple iPad ad ranked ‘worse’ than controversial Crush campaign

Apple’s latest advert, “Worlds Made on iPad” has ranked lower than its Crush campaign, which received backlash from creatives. According to the marketing platform, System1, which ranks individual ads on

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WATCH: Spotify unveils latest B2B stunt Spreadbeats

Spotify has launched a new B2B campaign, Spotify Spreadbeats, aimed at marketers, agencies and brand decision makers. The campaign is a first-of-its-kind music video made and distributed entirely in a

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WATCH: Audible launches first-ever global brand marketing campaign

Audible has launched its first-ever global brand marketing campaign, ‘Bringing imagination to life’. In partnership with creative agency Fold7 and Partizan, the new campaign highlights how listening to the platforms

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