McVitie’s is celebrating 100 years of its Chocolate Digestives with a new campaign launching this week. Created by TBWA\London, the campaign features a digital out-of-home activation at Piccadilly Lights and
A recent out-of-home (OOH) advert from the World Wildlife Fund’s ‘Prescription for Nature’ campaign has earned a rare 5-Star Rating from creative effectiveness platform System1, placing it among the top
Lucozade Alert has teamed up with British boxing champion Anthony Joshua to introduce a special edition of its Mango Peachade Zero Sugar drink. The campaign was spearheaded by the brand’s
British Airways has launched a new campaign that turns classical statues into modern travellers. Created by Uncommon Creative Studio, ‘Statues’ highlights travel perks. Part of the ‘A British Original’ brand
SlimFast has unveiled a playful new campaign starring Keisha Buchanan, Kelly Brook and rapper Big Narstie. To celebrate, the trio takes centre stage in a tongue-in-cheek talent show spoof, auditioning
The England and Wales Cricket Board has launched a new campaign featuring Andrew ‘Freddie’ Flintoff. Created by Miroma Group’s The Multiple Agency, the advertisement highlights the sport’s latest kit and
Toyota has unveiled a new multi-year agreement with the England and Wales Cricket Board (ECB), As the principal partner, Toyota’s branding will be prominently featured as the front-of-shirt sponsor on
Motorola has appointed leading modular agency Modern Citizens to spearhead its social media strategy and content execution in the Benelux region. The partnership marks the launch of an innovative social
Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign
Mobile gaming studio SuperPlay has announced a new collaboration with Disney Games to launch Disney Solitaire, a free-to-play mobile game now available on Android and iOS. Disney Solitaire reinvents the
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Moloco, a leader in operational machine learning (ML) and performance advertising, today released findings from its latest research study, 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps. This
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support