Yahoo Advertising taps AI to launch Yahoo Creative

Yahoo Advertising has launched a new data-driven ad creative solution, Yahoo Creative. The tool, which leverages AI to customise creative executions across the open web based on the individual viewing


Interview: Salesforce CTO on transforming UK innovation with new London AI centre

Earlier this week, ecommerce giant Salesforce opened its doors to the UK’s first AI centre, a new collaborative space at the Blue Fin building in London. This 40,000-square-foot facility features


TikTok launches AI avatars

TikTok has announced the introduction of generative AI avatars featuring creators and stock actors for branded content and ads on its platform. The move, “Custom Avatars” has been launched to


In Pictures: Masterclassing’s AI in Marketing Masterclass

Today [18 June 2024], executives from some of the UK’s leading brands gathered at Masterclassing’s AI in Marketing Masterclass in London. Held at the prestigious Century Club, the event saw


DMWF 2024: Vodafone Global Creative Director to keynote

Vodafone’s Global Creative Director Sabrina Godden has been announced as a keynote speaker at the 2024 Digital Marketing World Forum. DMWF Global, the definitive event for marketing professionals and the


Meta pauses plans to train AI with user data

Meta, the parent company of Facebook and Instagram, has paused its plans to introduce AI tools in Europe at the request of Ireland’s Data Protection Commission (DPC). In a blog


What is being discussed at Masterclassing’s AI in Marketing Masterclass?

Over the past few months, AI, particularly generative AI, has taken the marketing world by storm, and been met in equal measure by massive amounts of enthusiasm and caution. So


Pinterest unveils new AI advertising tools

Pinterest has launched a range of new features for advertisers, aimed at enhancing campaign performance via advanced AI-driven tools. As part of the new additions, the social media giant launched


Q&A: Mailchimp’s EMEA Chief Jim Ruddall on email, SMS & AI boosting its marketing strategy

Mobile Marketing Magazine caught up with Intuit Mailchimp’s Head of EMEA, Jim Rudall at the email marketing company’s 2024 From Here to There conference in London to discuss the three


Ameca: Worlds most advance robot raises concerns over AI misuse

Ameca, the world’s most advanced human-shaped robot has raised concerns about the future of AI and has called for ethical guidelines and robust regulations to ensure AI benefits everyone. Speaking

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