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Why Mastering Your App User Onboarding Experience in 2023 Is Crucial: Part 1

Onboarding is the most crucial part of app experience. It determines whether a user will stay or churn. Here Luca Mastrorocco, Co-founder at REPLUG, explains how to get onboarding right in

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The Partnership Principle

Companies everywhere are forming partnerships with other companies to enable them both to target consumers more effectively and grow their revenues. David Murphy takes a look at the partnership market

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Metaverse 101

The metaverse is upon us and attracting more interest and investment with every passing day. So what’s all the fuss and excitement about? David Murphy investigates

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Telemedicine comes of age during the pandemic

Devin Partida looks at six telehealth apps that have come to the fore during the COVID-19 pandemic. It’s challenging to find positives that came out of the COVID-19 pandemic. 2020

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Ofcom report reveals a year lived online

Ofcom report reveals a year lived online report reveals a year lived online

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App Tracking Transparency opt-in rates range from 16.8 to 36.5 per cent – report

A report on App Tracking Transparency opt-in rates ranging from 16.8 to 36.5 per cent – report

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What will Googles focus on privacy preservation mean for the industry?

Google confirmed that it would not be replacing third-party cookies with other means of tracking users as they browse the web on Chrome

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2021 predictions: social, eCommerce, video, and more

Industry executives share their 2021 predictions across social, eCommerce, video, and more as we draw a line under what has been an eventful year

Analysis

2021 predictions: marketing, advertising, and mobile

Industry executives share their 2021 predictions across marketing, advertising, and mobile after what has been a turbulent year

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Is Apples App Store commission cut actually a good thing for smaller developers?

Apple announced that it would be cutting the commission it takes from developers who earn $1m or less on the App Store each year from the sale of apps and the virtual items within them

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