Analysis

RECAP: Q&A: ID Mobile Customer and Marketing Director on strategic initiatives and growth
Analysis

RECAP: Q&A: ID Mobile Customer and Marketing Director on strategic initiatives and growth

What are the most significant trends you’re seeing in the mobile telecommunications industry right now? Firstly, and a rather obvious one considering the sector I work in, is the ever-growing

Comment: How to influence consumers in their Christmas carol playlists
Analysis

Comment: How to influence consumers in their Christmas carol playlists

If you want to cut through the noise this Christmas, turn up the volume on audio-based marketing strategy  The lead up to Christmas, known in retail as the ‘golden quarter’

RECAP: From TV to TikTok: How short-form content is reshaping TV
Analysis

RECAP: From TV to TikTok: How short-form content is reshaping TV

By Thomas Walters, Founder and CEO of Billion Dollar Boy Like all media consumption, the news is increasingly transitioning away from linear channels to digital platforms – we’ve seen it

RECAP: Comment: How marketers can thrive amid varied global economic growth
Analysis

RECAP: Comment: How marketers can thrive amid varied global economic growth

By Gregory Dos Santos, CFO, Incubeta Americas As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly

COMMENT: CEO of Billion Dollar Boy on Bluesky’s rise
Analysis

COMMENT: CEO of Billion Dollar Boy on Bluesky’s rise

Bluesky, the decentralised social media platform, has surpassed a significant milestone with over 20 million users and 3.5 million daily active users. This impressive growth positions it just 1.5 times

Q&A: Ericsson Head of Marketing on leveraging AI and data analytics to revolutionise campaigns
Analysis

Q&A: Ericsson Head of Marketing on leveraging AI and data analytics to revolutionise campaigns

Mobile Marketing Magazine sits down with Ericsson’s Head of Marketing, Communications & SCR for Europe and Latin America, Sally Croft to discuss the telecoms giant leveraging new technologies, current trends

Interview: Twitch CMO Rachel Delphin on the synergy of culture, streaming and gaming
Analysis

Interview: Twitch CMO Rachel Delphin on the synergy of culture, streaming and gaming

As the Chief Marketing Officer of Twitch, Rachel Delphin has a front-row seat to the evolution of one of the most dynamic platforms in the digital space. She’s been tasked

Q&A: Sony Mobile Category Head Natalia Degtyareva on redefining mobile gaming
Analysis

Q&A: Sony Mobile Category Head Natalia Degtyareva on redefining mobile gaming

Mobile Marketing Magazine interviews Natalia Degtyareva, Sony’s Mobile Category Head, to explore the innovative features Sony brings to mobile gaming, how the brand leverages social media to boost brand awareness

Comment: Mobile industry urges political parties to prioritise planning reform ahead of the General Election
Analysis

Comment: Mobile industry urges political parties to prioritise planning reform ahead of the General Election

By Mobile UK’s Director of Policy and Communications Gareth Elliott The mobile networks are the backbone of everything we do, connecting individuals and businesses, powering innovation, and driving economic growth.

Interview: Salesforce CTO on transforming UK innovation with new London AI centre
Analysis

Interview: Salesforce CTO on transforming UK innovation with new London AI centre

Earlier this week, ecommerce giant Salesforce opened its doors to the UK’s first AI centre, a new collaborative space at the Blue Fin building in London. This 40,000-square-foot facility features

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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