Interview: Twitch CMO Rachel Delphin on the synergy of culture, streaming and gaming

As the Chief Marketing Officer of Twitch, Rachel Delphin has a front-row seat to the evolution of one of the most dynamic platforms in the digital space. She’s been tasked


Q&A: Sony Mobile Category Head Natalia Degtyareva on redefining mobile gaming

Mobile Marketing Magazine interviews Natalia Degtyareva, Sony’s Mobile Category Head, to explore the innovative features Sony brings to mobile gaming, how the brand leverages social media to boost brand awareness


Comment: Mobile industry urges political parties to prioritise planning reform ahead of the General Election

By Mobile UK’s Director of Policy and Communications Gareth Elliott The mobile networks are the backbone of everything we do, connecting individuals and businesses, powering innovation, and driving economic growth.


Interview: Salesforce CTO on transforming UK innovation with new London AI centre

Earlier this week, ecommerce giant Salesforce opened its doors to the UK’s first AI centre, a new collaborative space at the Blue Fin building in London. This 40,000-square-foot facility features


Q&A: Mailchimp’s EMEA Chief Jim Ruddall on email, SMS & AI boosting its marketing strategy

Mobile Marketing Magazine caught up with Intuit Mailchimp’s Head of EMEA, Jim Rudall at the email marketing company’s 2024 From Here to There conference in London to discuss the three


Comment: Billion Dollar Boy CEO on the rise of influencers in politics 

By Thomas Walters, Europe CEO and Co-Founder of Billion Dollar Boy Politicians using influencers is a tale as old as time. From John F Kennedy (JFK) being endorsed by Frank Sinatra


Interview: EE Marketing MD on a new era of BT and embracing a new identity

Mobile Marketing Magazine speaks with the Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane to discuss phasing out the BT brand, influencer partnerships and market impact,


Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Mobile Marketing Magazine sits down with Adobe’s, Vice President of Marketing Strategy and Communications, Stacy Martinet to address the implications of AI on deepfakes, the fusion of AI and storytelling and


Interview: TCL UK&I Country Director William Paterson on ‘humanising’ and ‘democratising’ technology

As new technology continues to advance, there’s one company that stands out for its commitment to making these innovations accessible to everyone. Meet TCL Mobile, led by Country Director, William Paterson,


Q&A: Behind the scenes of Cointreau’s ‘Lime of Credit’ campaign for Cinco de Mayo

Mobile Marketing Magazine chats with Rémy Cointreau America’s, Vice President of Marketing for Crafted Spirits, Craig Sherman to discuss its latest Cinco de Mayo campaign, leveraging new technology and sustainable and ethical sourcing.

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