Connected World

Grand Games raises $30m to expand
Connected World

Grand Games raises $30m to expand

Grand Games has secured $30 million in Series A funding, with Balderton Capital leading the round. The funding also saw participation from existing backers Bek Ventures, Laton Ventures, and angel

Axis and AdInMo join forces to transform programmatic in-game advertising
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Axis and AdInMo join forces to transform programmatic in-game advertising

Axis has announced a strategic partnership with AdInMo, a leader in in-game advertising. The collaboration is set to transform programmatic in-game advertising by delivering innovative ad experiences that seamlessly integrate

Ebay and Klarna expand BNPL to more European markets
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Ebay and Klarna expand BNPL to more European markets

Ebay and Klarna have extended their partnership to introduce buy now, pay later (BNPL) options to additional European markets. Building on a successful launch in Germany, the ecommerce platform now

EE and Boomerang ad for Call of Duty: Black Ops 6 Skin
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EE and Boomerang ad for Call of Duty: Black Ops 6 Skin

EE and Boomerang collaborated to deliver a distinctive campaign celebrating the re-release of the highly sought-after Call of Duty®: Black Ops 6 Hella Chill Operator Skin. The campaign, which revolves

Epic Games and Telefónica partner to expand mobile access
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Epic Games and Telefónica partner to expand mobile access

Epic Games has announced a long-term partnership with Telefónica. This alliance aims to make the Epic Games Store and its popular titles more accessible to millions of Android users across

Magnite and LG Ad Solutions expand global partnership
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Magnite and LG Ad Solutions expand global partnership

Magnite and LG Ad Solutions have announced the renewal of their global partnership, encompassing North America, APAC, and EMEA. Over the past two years, this collaboration has driven significant growth,

GRV Media partners with MatchFit to enhance B2B comms
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GRV Media partners with MatchFit to enhance B2B comms

GRV Media has appointed sports communications agency MatchFit to spearhead its B2B and brand communications strategy. With a portfolio of over 40 sports websites, GRV Media reaches tens of millions

Kantar and LiveRamp expand partnership for enhanced consumer insights
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Kantar and LiveRamp expand partnership for enhanced consumer insights

Kantar and LiveRamp have expanded their partnership to grant LiveRamp clients access to Kantar’s continuous consumer behaviour data. Through this collaboration, LiveRamp clients can now leverage detailed shopper behavior insights

Appcharge raises $26M to transform mobile game monetisation
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Appcharge raises $26M to transform mobile game monetisation

Appcharge has secured $26 million in a Series A funding round. The round was led by Creandum, with additional investments from Supercell, Bitkraft Ventures, and Moneta Ventures. The newly acquired

Soundcloud partners with PubMatic to boost ad reach
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Soundcloud partners with PubMatic to boost ad reach

Soundcloud has partnered with PubMatic to enhance its advertising capabilities. This strategic collaboration will integrate SoundCloud’s premium advertising inventory with PubMatic’s suite of tools and solutions, expanding SoundCloud’s reach and

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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