Data Privacy Archives - Mobile Marketing Magazine

Data Privacy

Telesign launches ‘Trust Alliance’ to highlight best practices in digital trust

Software company Telesign has launched the Trust Alliance, a network of global digital trust experts dedicated to sharing insights and best practices. This initiative aims to help organisations enhance fraud

Data Privacy

Google scraps third-party cookie deprecation plans

Google has decided to halt its plans to phase out third-party cookies, opting instead to introduce a new user choice feature. As a result, the shift in strategy will now

Data Privacy

Data: 42% of channel resellers see cyber-security as a ‘top concern’

Nearly half (42%) of channel resellers see cyber-security as a top concern, new research has revealed. According to a new report by BT Wholesale, managing risk is an overarching concern,

Data Privacy

Data: TikTok Shop blocked 2m sellers in H2 of 2023

TikTok has revealed it blocked over two million sellers and prevented 37 million items to be listed. According to the the first ever TikTok Safety Report, which details its investment

Data Privacy

What will Googles focus on privacy preservation mean for the industry?

Google confirmed that it would not be replacing third-party cookies with other means of tracking users as they browse the web on Chrome

Data Privacy

Apple targeted with two EU data privacy complaints over tracking tool

The IDFA enables advertisers to track users via unique device ID numbers for better ad targeting. However, NOYB argues that, because tracking codes are placed on devices without consent, they are in breach of EU law

Data Privacy

More than two-thirds of ICO fines issued since January 2019 havent been paid

Of 21 fines handed out between January 2019 and August 2020, just nine have been collected by the ICO

Data Privacy

Marriott slapped with £18.4m ICO fine for data breach

A cyber-attack on Starwood Hotels and Resorts Worldwide in 2014 is estimated by Marriott to have left the records of 339m worldwide guests vulnerable

Data Privacy

Ad industry comes together for responsible addressable media

A group of the world’s most prominent advertising trade associations and major companies from across the advertising industry, such as Ford, Unilever, NBC Universal, and Adobe, have joined forces to protect customisation and analytics, safeguard privacy, and improve customer experience within digital media and advertising

Data Privacy

Google says it wont use Fitbit data, as it seeks EU acquisition approval

Google has decided to promise not to use Fitbit’s health data for targeted advertising in a bid to convince EU regulators that their antitrust concerns are misplaced

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Data Privacy

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