Data Privacy Archives - Mobile Marketing Magazine

Data Privacy

Data Privacy

What will Googles focus on privacy preservation mean for the industry?

Google confirmed that it would not be replacing third-party cookies with other means of tracking users as they browse the web on Chrome

Data Privacy

Apple targeted with two EU data privacy complaints over tracking tool

The IDFA enables advertisers to track users via unique device ID numbers for better ad targeting. However, NOYB argues that, because tracking codes are placed on devices without consent, they are in breach of EU law

Data Privacy

More than two-thirds of ICO fines issued since January 2019 havent been paid

Of 21 fines handed out between January 2019 and August 2020, just nine have been collected by the ICO

Data Privacy

Marriott slapped with £18.4m ICO fine for data breach

A cyber-attack on Starwood Hotels and Resorts Worldwide in 2014 is estimated by Marriott to have left the records of 339m worldwide guests vulnerable

Data Privacy

Ad industry comes together for responsible addressable media

A group of the world’s most prominent advertising trade associations and major companies from across the advertising industry, such as Ford, Unilever, NBC Universal, and Adobe, have joined forces to protect customisation and analytics, safeguard privacy, and improve customer experience within digital media and advertising

Data Privacy

Google says it wont use Fitbit data, as it seeks EU acquisition approval

Google has decided to promise not to use Fitbit’s health data for targeted advertising in a bid to convince EU regulators that their antitrust concerns are misplaced

Data Privacy

Report: Majority of consumers dont want to use products that require personal data

Majority of consumers dont want to use products that require personal data

Data Privacy

California Consumer Privacy Act tightens privacy laws in the state

An explanation of the California Consumer Privacy Act, which came into force in California on 1 January 2020

Data Privacy

More than 40 per cent of ICO fines havent been paid

Since 2015, 42 per cent of the total fine amount handed out by the ICO hasnt been paid

Data Privacy

Most web users want the web to be more privacy-oriented

82 per cent of web users would like it if the web was more ‘privacy-oriented’, according to research from Brave Software

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Data Privacy

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