The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place
3DLook, which specialises in AI-powered mobile body scanning and virtual try-on solutions, has announced a strategic partnership with Bershka, a leading fashion brand under the Inditex (ITX) umbrella. The collaboration
After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital
Giffgaff is providing the Big Issue with 250 refurbished phones, which the organisation’s frontline teams are distributing to new vendors, enabling them to increase their cashless sales. This will be the
Transport tech firm, UrbanThings, and transit payments processing company, Littlepay, have announced the roll out of mobile payments on the Newport Bus and Ipswich Buses apps, using Littlepay’s tech. The
Toyota has launched a campaign for its 2024 Toyota Grand Highlander across Uber Eats and Rides. The holistic campaign uses Uber’s first-party data to engage audiences across multiple touch points. On Uber
Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, has announced the launch of a new platform to support its Nectar eShops proposition, powered by the leading
Actility, which provides low-power wide-area networks (LPWAN) connectivity for the Internet of Things (IoT), and Cicicom, a Greek ICT company, have teamed up to turn the island of Paros, Greece
Home improvement retailer, The Home Depot, is launching a shoppable content series, ‘Merry & Bright’, which will air exclusively on Vizio. The series, produced by Vizio, is hosted by Grammy-nominated American
Cosmetics and wellbeing goods manufacturer and retailer, L’Occitane en Provence, has launched a virtual holiday store, developed by Emperia and designed in partnership with artist Steven Wilson. Set up in
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry