Member Content Onetag launches the industry’s first AI co-pilot for programmatic media curation
Mobile Marketing

Onetag launches the industry’s first AI co-pilot for programmatic media curation

Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately

Member Content Elevate Your Mobile Marketing Strategy: AVOW’s Ultimate Guide to Mobile OEM Ad Formats in 2024
Mobile Marketing

Elevate Your Mobile Marketing Strategy: AVOW’s Ultimate Guide to Mobile OEM Ad Formats in 2024

Ready to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad Formats! This comprehensive resource is

Member Content DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights
Mobile Marketing

DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights

DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand

Member Content Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation
Mobile Marketing

Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences

Member Content Mark Firth appointed CEO of Verasity and VeraViews
Mobile Marketing

Mark Firth appointed CEO of Verasity and VeraViews

Verasity, a protocol and product layer blockchain platform, has appointed veteran technology-focused lawyer, Mark Firth, as CEO of Verasity, and of VeraViews, Verasity’s open-ledger advertising ecosystem that prevents ad fraud.

Member Content Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
Mobile Marketing

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

 GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement

Member Content Nectar360 partners with the Alliance of Independent Agencies
Mobile Marketing

Nectar360 partners with the Alliance of Independent Agencies

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100

Member Content The Power of ASO Screenshots: A New Ebook from REPLUG
Mobile Marketing

The Power of ASO Screenshots: A New Ebook from REPLUG

By Jovana Stankovic, Marketing and Communication Manager at REPLUG The success of an app hinges on its ability to capture and retain user attention within mere seconds. As app marketing

Member Content Leaders in Mobile Growth London: Elevate Your Mobile Strategy
Mobile Marketing

Leaders in Mobile Growth London: Elevate Your Mobile Strategy

Join us at Leaders in Mobile Growth London on 13 June at the prestigious Ham Yard Hotel, London. This is your chance to connect with industry visionaries and gain exclusive insights into cutting-edge strategies that will

Member Content Euro 2024: How Mobile OEM Advertising Can Score Big with Football Fans on the Go
Mobile Marketing

Euro 2024: How Mobile OEM Advertising Can Score Big with Football Fans on the Go

The 2024 UEFA European Football Championship (Euro 2024) is poised to captivate audiences worldwide. Euro 2020 drew record attention, with a massive 5.2 billion cumulative viewers and 328 million for

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