Member Content

Member Content How Custom Software Development Drives Business Efficiency
Mobile Marketing

How Custom Software Development Drives Business Efficiency

Businesses that simplify internal processes and better use resources and workflow sequences get ahead of their market rivals. Custom software development leads businesses to better success when it creates specialized programs

Member Content Industry coalition rallies advertisers for Know Your Customer consultation
Mobile Marketing

Industry coalition rallies advertisers for Know Your Customer consultation

UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime

Member Content Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth
Mobile Marketing

Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth

 Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the

Member Content 10 Mobile Technology Tips to Succeed in 2025
Mobile Marketing

10 Mobile Technology Tips to Succeed in 2025

“There are two kinds of companies at the end of this decade. Companies that fully utilize AI, and the rest are out of business.” – Peter Diamandis As we move

Member Content Why is Genshin Impact Developing a Console Game When Its Mobile Game is So Popular?
Mobile Marketing

Why is Genshin Impact Developing a Console Game When Its Mobile Game is So Popular?

Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among

Member Content From buzzword to better advertising: why supply-side curation is the smart approach in 2025
Mobile Marketing

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

Keith Arrowsmith, Global Marketing Director at Onetag, discusses supply-side curation’s benefits for all parties in the programmatic supply path – and helps clarify any misconceptions that remain. In the programmatic

Member Content Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 
Mobile Marketing

Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 

Overview  South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets.  This article focuses on Merge Sweets, a

Member Content Q&A: Piero Pavone, CEO at Preciso
Mobile Marketing

Q&A: Piero Pavone, CEO at Preciso

Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space Q: Welcome Piero. Why are advertisers

Member Content Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!
Mobile Marketing

Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!

Mobile World Congress (MWC) 2025, the world’s largest and most influential connectivity event, is just around the corner! From 3-6 March 2025, industry leaders, innovators, and visionaries will gather at

Member Content What You Should Look for in a Mobile Online Casino
Mobile Marketing

What You Should Look for in a Mobile Online Casino

Today, more people than ever use their smartphones and tablets to play online casino games or place bets on the iGaming industry’s safest and most secure websites.  However, there are

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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