Member Content

Member Content Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services
Mobile Marketing

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze how different Large Language Models (LLMs) perceive their brands,

Member Content Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”
Mobile Marketing

Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new

Member Content Utiq launches Trusted Partner Programme to further accelerate adoption and growth
Mobile Marketing

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces the launch of its Trusted Partner Programme and Certification for the industry.  Collaboration across the digital advertising

Member Content SeenThis appoints Hannah O’Neill as VP Sales, EMEA
Mobile Marketing

SeenThis appoints Hannah O’Neill as VP Sales, EMEA

Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP

Member Content The Best Crypto Marketing Campaigns and Why They Were so Successful
Mobile Marketing

The Best Crypto Marketing Campaigns and Why They Were so Successful

Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right,

Member Content Affiliate Managers: Shake Off the Fear and Embrace the Partnership Economy
Mobile Marketing

Affiliate Managers: Shake Off the Fear and Embrace the Partnership Economy

Considering a move from an affiliate network to a Partnership Management Platform? Here’s what you need to know Switching from a conventional affiliate network to a partnership platform can feel

Member Content Nectar360 partners with Marriott Bonvoy
Mobile Marketing

Nectar360 partners with Marriott Bonvoy

Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on how they

Member Content Are There Slots ‘Demos’?
Mobile Marketing

Are There Slots ‘Demos’?

Before you enroll yourself in some sport, you obviously want to try it out first. I first played basketball in school with friends, which increased my interest in the sport,

Member Content Using email data for acquisition – a timely gift for stressed-out marketers this holiday season
Mobile Marketing

Using email data for acquisition – a timely gift for stressed-out marketers this holiday season

By Ray Jenkin, Board Director, esbconnect Each year at about this time, commentators pop up to offer all-seeing predictions of what this year’s Black Friday/Cyber Monday period (November 29 to

Member Content Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider
Mobile Marketing

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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