Member Content Stay ahead of the game: 5 mobile marketing trends to look out for in 2024
Yodel Mobile

Stay ahead of the game: 5 mobile marketing trends to look out for in 2024

Jay Bugeja is the Content Executive at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jay regularly shares insights on the latest app marketing strategies,

Member Content We Get It: Big Tech, the DMA, and the Story So Far
Mobile Marketing

We Get It: Big Tech, the DMA, and the Story So Far

By Robert Wildner, AVOW As the clock is ticking in Europe for tech’s biggest players to loosen their grip on the industry, AVOW looks back on the history of the

Member Content Onetag continues global expansion with five senior hires
Mobile Marketing

Onetag continues global expansion with five senior hires

Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality

Member Content The Future in Focus: Top 4 mobile trends to watch in 2024
Mobile Marketing

The Future in Focus: Top 4 mobile trends to watch in 2024

By, AVOW CEO, Robert Wildner As 2024 unfolds, the mobile industry remains a hotbed of innovation and market evolution. Undergoing transformative shifts, this sector is not only altering its own

Member Content AVOW names Guenole Le Gall as new VP of Client Strategy
Mobile Marketing

AVOW names Guenole Le Gall as new VP of Client Strategy

Global app growth company, AVOW, has appointed Guenole Le Gall as the new Vice President of Client Strategy.  This strategic addition, along with the recent appointment of Melissa Bohlsen as

Member Content Let’s take a people-first approach to data privacy
Mobile Marketing

Let’s take a people-first approach to data privacy

Sara Vincent, Utiq managing director, UK, urges the ad-tech industry to seize the opportunity to put consumers back in control of their personal data. The ad tech industry has spent

Member Content Nectar360 partners with The Trade Desk to bring retail media’s precision to the open internet
Mobile Marketing

Nectar360 partners with The Trade Desk to bring retail media’s precision to the open internet

Nectar360 has partnered with global advertising technology leader The Trade Desk to bring the precision of retail media to brands on the open internet. The partnership enables advertisers to target

Member Content SeenThis now certified to provide IAS measurement in platform
Mobile Marketing

SeenThis now certified to provide IAS measurement in platform

Adaptive streaming technology platform SeenThis has announced that Integral Ad Science (IAS), a leading media measurement and optimisation platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing

Member Content impact.com appoints Dale Lynch as CFO
Mobile Marketing

impact.com appoints Dale Lynch as CFO

Partnership management platform, impact.com, has appointed Dale Lynch as its new Chief Financial Officer. Effective from 1 February, Lynch will oversee the company’s worldwide financial planning, accounting, legal and corporate development.

Member Content Exploring MWC 2024’s Mobile Marketing Zone
Mobile Marketing

Exploring MWC 2024’s Mobile Marketing Zone

Mobile World Congress (MWC) Barcelona 2024 will break new ground at its upcoming event with the introduction of the Mobile Marketing Zone, a dedicated space for mobile marketing professionals. Adjust,

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