Ikea launches Roblox store with paid virtual jobs

Ikea has announced the launch of The Co-Worker Game’, a virtual universe being launched on Roblox. Launching on 24 June, the game will allow players to experience working in Ikea’s


Metaverse studio Karta expands team with new 5 hires

Metaverse studio, Karta, has announced five new hires from brands including Tommy Hilfiger, Epic Games and Emperia. In a bid to eye up new sectors and bolster its game design, programming


WATCH: Paris Hilton launches Hilton partnership on Roblox

Paris Hilton has partnered with Hotel Group, Hilton, to launch a loyalty campaign on Roblox. The move is part of the hotel giant’s national advertising campaign,”It Matters Where You Stay,”


Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place


The Bicester Collection launches a multi-destination Virtual Village Experience

The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new virtual retail experience, bringing its Village environment to audiences worldwide, and


Laser Digital and Nomura make metaverse debut with the Nomura & Laser Digital Botanical Garden

Laser Digital Holdings, in partnership with Nomura Holdings, has launched the Nomura & Laser Digital Botanical Garden in The Sandbox metaverse. The experience, which has launched as part of The


Threedium completes $11m Series A round

Threedium, which specialises in 3D/AR high-fidelity assets has closes an $11m Series A funding round. The round was led by Interpublic Group and Olma Partners with additional support from Mesh


Barbie DreamHouse Tycoon launches on Roblox after clocking up 3m visits in beta

A report on the Barbie DreamHouse Tycoon game launching on Roblox after clocking up 3m visits in beta


2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist


A date for your diary for our readers in Germany

A report on an upcoming Mobile & App Marketing Masterclass in Berlin on 12 October

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