App Marketing

Interview: Twitch CMO Rachel Delphin on the synergy of culture, streaming and gaming

As the Chief Marketing Officer of Twitch, Rachel Delphin has a front-row seat to the evolution of one of the most dynamic platforms in the digital space. She’s been tasked

App Marketing

Series Entertainment acquires Pixelberry

Series Entertainment has acquired mobile game studio, Pixelberry, for an undisclosed sum. According to the company, the acquisition is part of its strategy to expand its studio system that “pioneers

App Marketing

LinkedIn launches sponsored newsletters

LinkedIn has announced an expansion to its sponsored articles ad option to now include sponsored newsletters. As a result, the social media giant is allowing brands to generate leads via

App Marketing

Apple approves Epic Games Store for iOS despite rejecting it twice

Apple has approved Epic Games’ marketplace app on iOS devices in Europe after rejecting it twice. This approval comes after Epic Games, the parent company of Fortnite, accused the technology

App Marketing

In Pictures: Vans World 2 launches on Roblox

Skateboarding footwear and apparel brand, Vans, has partnered with developer studio, The Gang, to create an immersive experience on Roblox called Vans World 2. Following the success of Vans World,

App Marketing

BeReal lays off 28 employees post-Voodoo acquistion

Social media app BeReal has announced job cuts affecting 28 employees in a bid to streamline its operations. BeReal’s Chief Operating Officer, Romain Salzman, announced on LinkedIn that 28 employees

App Marketing

Similarweb strengthens leadership in app intelligence with 42matters acquisition

Digital intelligence company, Similarweb has announced the acquisition of 42matters, an app intelligence provider based in Zurich, Switzerland, for an undisclosed sum. As a result of the acquisition, 42matters’ advanced

App Marketing

Twitch unveils redesign for mobile app

Twitch has launched a major redesign of its mobile app for the first time since 2019. Announcing the redesign at TwitchCon Europe 2024, the social media giant said the new

App Marketing

Tinder launches in-app General Election campaign

Tinder has launched an in-app campaign, ‘Give an X’, encouraging young people to vote in the upcoming UK General Election. As part of the campaign, in partnership with youth-led, non-partisan

App Marketing

Voodoo acquires BeReal for €500m

Photo sharing app BeReal has been acquired by French app developer Voodoo for €500 million. The move, which marks Voodoo’s continued expansion into consumer apps, will be well-positioned to maximise

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