App Marketing

Snapchat tests Sponsored Snaps and Promoted Places with Disney, McDonald’s, Taco Bell
App Marketing

Snapchat tests Sponsored Snaps and Promoted Places with Disney, McDonald’s, Taco Bell

Snapchat has begun testing two new advertising formats: Sponsored Snaps and Promoted Places, in partnership with Disney, McDonald’s, and Taco Bell. Sponsored Snaps allow businesses to engage users with full-screen

TikTok confirms closure of music service
App Marketing

TikTok confirms closure of music service

TikTok has announced it will be shutting down its music streaming service. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” stated a

TikTok partners with Amazon to simplify in-app shopping
App Marketing

TikTok partners with Amazon to simplify in-app shopping

TikTok will now integrate shoppable ‘Buy with Prime’ ads directly into its app, featuring real-time delivery estimates. This update arrives as US lawmakers consider banning the platform. Despite being known

Playtika buys Superplay in a $700 million deal
App Marketing

Playtika buys Superplay in a $700 million deal

Playtika has purchased mobile game developer Superplay for $700 million. An additional payment of up to $1.25 billion may be made, contingent on Superplay meeting specific financial goals over the

Metacore ends Everdale development and returns game to Supercell
App Marketing

Metacore ends Everdale development and returns game to Supercell

Metacore has decided to halt development of the free-to-play village-building game Everdale, returning the project to its original creator, Supercell. In a blog post, the mobile firm’s CEO Mike Tammenkoski

Meta debuts privacy-focused Instagram accounts for teens
App Marketing

Meta debuts privacy-focused Instagram accounts for teens

Meta has unveiled new Instagram accounts tailored for teens, aiming to boost privacy and parental controls.  This initiative is part of Meta’s effort to reduce teens’ exposure to harmful content

MacPaw launches Setapp Mobile alternative app store in EU open beta
App Marketing

MacPaw launches Setapp Mobile alternative app store in EU open beta

MacPaw has introduced the open beta for Setapp Mobile, one of the first public alternative app stores.  The Setapp Mobile beta offers a handpicked selection of 50 lifestyle and productivity

EU users soon able to access iPadOS apps from alternative stores
App Marketing

EU users soon able to access iPadOS apps from alternative stores

Apple will begin allowing third-party app stores on iPads in the European Union starting September 16. This shift will coincide with the launch of iPadOS 18, a major update to

Gamelight Effect: Revolutionising the Rewarded UA Industry
App Marketing

Gamelight Effect: Revolutionising the Rewarded UA Industry

Gamelight’s innovation in rewarded user acquisition (UA) is transforming the mobile gaming industry. What was once a niche marketing method has now become a key strategy for game publishers, thanks

Flappy Bird makes a comeback after 10 years
App Marketing

Flappy Bird makes a comeback after 10 years

Flappy Bird is set to make a comeback a decade after its removal from app stores. According to IGN, the Flappy Bird Foundation Group, has announced its acquisition of the

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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