App Marketing

YouTube named world’s most popular digital marketing tool

A recent study has crowned YouTube as the world’s most popular digital marketing tool, with over 10,000 average monthly Google searches. Trailing closely behind are Square and ChatGPT, securing second

App Marketing

Temu tops UK App Store as most downloaded iPhone app of 2024

Temu has emerged as the most downloaded iPhone app in the United Kingdom in 2024, according to newly released App Store data from Apple. This highlights the growing popularity and

App Marketing

Movember launches fundraising campaign with star-studded lineup

Movember has partnered with a star-studded lineup, including mental health advocate and former Love Island contestant Dr. Alex George, along with Olympic gymnast Max Whitlock, to launch its annual month-long

App Marketing

Snapchat tests Sponsored Snaps and Promoted Places with Disney, McDonald’s, Taco Bell

Snapchat has begun testing two new advertising formats: Sponsored Snaps and Promoted Places, in partnership with Disney, McDonald’s, and Taco Bell. Sponsored Snaps allow businesses to engage users with full-screen

App Marketing

TikTok confirms closure of music service

TikTok has announced it will be shutting down its music streaming service. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” stated a

App Marketing

TikTok partners with Amazon to simplify in-app shopping

TikTok will now integrate shoppable ‘Buy with Prime’ ads directly into its app, featuring real-time delivery estimates. This update arrives as US lawmakers consider banning the platform. Despite being known

App Marketing

Playtika buys Superplay in a $700 million deal

Playtika has purchased mobile game developer Superplay for $700 million. An additional payment of up to $1.25 billion may be made, contingent on Superplay meeting specific financial goals over the

App Marketing

Metacore ends Everdale development and returns game to Supercell

Metacore has decided to halt development of the free-to-play village-building game Everdale, returning the project to its original creator, Supercell. In a blog post, the mobile firm’s CEO Mike Tammenkoski

App Marketing

Meta debuts privacy-focused Instagram accounts for teens

Meta has unveiled new Instagram accounts tailored for teens, aiming to boost privacy and parental controls.  This initiative is part of Meta’s effort to reduce teens’ exposure to harmful content

App Marketing

MacPaw launches Setapp Mobile alternative app store in EU open beta

MacPaw has introduced the open beta for Setapp Mobile, one of the first public alternative app stores.  The Setapp Mobile beta offers a handpicked selection of 50 lifestyle and productivity

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