App Marketing

Instagram takes on Snap and Apple with ‘Friends Map’ development

Instagram is reportedly developing a new “Friend Map” feature, which allows users to track where their friends, who opt-in, are on a map. The feature, which is in an internal

App Marketing

PayPal appoints Geoff Seeley as CMO

PayPal has named Geoff Seeley as its new Chief Marketing Officer. Seeley brings over 25 years of global brand, digital, and performance experience having recently held the position of CMO

App Marketing

Samsung merges file sharing programme with Google

Samsung has partnered with Google to merge their file-sharing programmes into a single platform. The move, which was announced at CES 2024 in Las Vegas, allows users to exchange pictures

App Marketing

HMRC cracksdown on sellers on ‘side hustle’ platforms including Amazon and Ebay

Sellers on digital platforms including Ebay, Airbnb, Etsy, Amazon and Vinted are among those who could end up paying tax on their “side hustle” earnings. Under a New Year tax

App Marketing

Data: Mobile marketing industry to generate $184.5m in 2024

The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements,

App Marketing

Instagram Reels tops TikTok and Facebook for branded video content, report reveals

Branded video content on Instagram Reels has outperformed TikTok and Facebook in generating massive results for advertisers, a new report has revealed. According to customer engagement platform, Emplifi, Instagram Reels

App Marketing

AVOW appoints Melissa Bohlsen as CMO

Global app-growth company, AVOW, has appointed Melissa Bohlsen as its new Chief Marketing Officer. In her new role, Bohlsen will take charge of the company’s global marketing team, and will

App Marketing

Airbnb credits shift in marketing strategy for most profitable quarter to date

Airbnb has attributed a renewed focus on brand marketing instead of search engine optimisation (SEO) has helped it reach its most profitable quarter to date. The home-sharing platform’s decision to

App Marketing

Adobe and Figma terminate £16bn merger

Adobe and Figma have announced they are mutually terminating their merger agreement, which would have seen Adobe acquire Figma’s platform for $20 billion (£16 billion). In a statement, the computer

App Marketing

Google Pay to add BNPL options to offer users ‘enhanced flexibility’

Google Pay has partnered with digital financial services company Zip to offer users buy-now-pay-later (BNPL) options. The service will be available to U.S users of the payment service provider in January next

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