App Marketing

Voodoo acquires BeReal for €500m

Photo sharing app BeReal has been acquired by French app developer Voodoo for €500 million. The move, which marks Voodoo’s continued expansion into consumer apps, will be well-positioned to maximise

App Marketing

Spotify launches Glastonbury partnership bring personalised discovery to festival app

Spotify has launched a new partnership with Glastonbury allowing festivalgoers to link their Spotify account to Vodafone’s Official Glastonbury App, receiving personalised recommendations on who to check out at the

App Marketing

WATCH: Audible launches first-ever global brand marketing campaign

Audible has launched its first-ever global brand marketing campaign, ‘Bringing imagination to life’. In partnership with creative agency Fold7 and Partizan, the new campaign highlights how listening to the platforms

App Marketing

PayPal hires ex-Uber VP to head up new ad business

PayPal has named former Uber Advertising Vice President and General Manager Mark Grether to lead its new advertising platform. Grether has over 20 years of experience in the field and

App Marketing

Klarna slashes marketing spend by 11% thanks to AI

Klarna has revealed has cut its sales and marketing spend by 11% in Q1 this year, despite increasing the number of campaigns. Thanks to AI, the online payments app decreased

App Marketing

Bumble expands friendship offering with Geneva acquisition

Dating app Bumble has acquired group and community app, Geneva for an undisclosed sum. As a result, the partnership will focus on connecting people based on their shared interests. Subscribe to Mobile

App Marketing

Data: 43% of Gen Z gamers find in-game ads ‘disruptive’

Nearly half (43%) of Gen Z gamers have revealed they find advertising in games “so disruptive it ruins the experience”, according to new data. According to The ZBD Gen Z Gamer Study, which is based on a

App Marketing

Subscrible launches first ad-free game catalogue

Subscrible has launched the gaming industry’s first ad-free game catalogue app. With over 15,000 users already onboard, the platform features popular titles like Archero, Asphalt, and Fantastic Jewel Lost Kingdom, alongside

App Marketing

TikTok agrees new licensing deal with Universal Music Group

TikTok has agreed a new licensing deal with Universal Music Group (UMG). Under the agreement, both companies will collaborate on exploring monetisation avenues by harnessing the social media giant’s expanding

App Marketing

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character

Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans. As a result, the partnership will see the

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